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Hyundai is working with Italian design firm GFG to bring back the car that kickstarted the Korean automotive industry, as a celebration of the brand's heritage.

26 Nov 2022 | International News : South Korea

Hyundai has announced that it will work with Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro, to rebuild the 1974 Pony Coupe Concept that Giorgetto created for Hyundai's debut at the 1974 Turin Motor Show.

Back in 1974, when Hyundai was just starting out, the company's executives contacted Giorgetto Giugiaro to work on designing Hyundai's first independent model and Korea's first mass-produced car.

Giugiaro helped Hyundai to design the original Pony Coupe Concept back in 1974
At the time, there was no vehicle design and styling capability in Korea, so Hyundai commissioned Giugiaro to design, make blueprints and build five prototypes, one of which was a coupe.

In the process of designing and prototyping, Hyundai decided to show the Pony and Pony Coupe at the Turin Motor Show to promote the brand's debut in the global market.

With its wedge-style nose, circular headlamps and origami-like geometric lines, the Pony Coupe was intended for North American and European markets, but the project came to a stop in 1981 just before mass production due to the troubled economic environment.

The Pony and Pony Concept gave inspiration to the successful Ioniq 5 of today
Although the concept was unfinished, it helped kickstart the Korean automotive industry by directly influencing Hyundai's first independent production models under the Pony nameplate, which ran from 1975 to 1990, and were sold around the world.

The Pony and Pony Coupe Concept's influence have lasted even to this day. In 2019, Hyundai took inspiration from the original Pony for the '45' concept car, which directly influenced the Ioniq 5.

In 2021, Hyundai reinterpreted the original Pony production car as a restomod electric vehicle concept. In 2022, Hyundai nodded to the coupe concept yet again with its N Vision 74 hydrogen-hybrid 'rolling lab' development vehicle.

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