Fiat has opened the world's first metaverse car dealership. Launching in Italy, the Fiat Metaverse Store will enable customers to research, configure and even complete their next car purchase, recreating the feel of a showroom from the comfort of their homes.
Customers will be able to buy the brand's flagship model, 500 La Prima by Bocelli, before the experience extends to the whole 500 lineup later this month.
The Metaverse Store will recreate the feel of a showroom from customers' homes
Before the end of the first quarter of 2023, customers will be able to explore additional Fiat models in the Fiat Metaverse Store. The digital experience will also be made available to other markets.
The online Fiat Metaverse Store can transport the customer 'inside' a Fiat. Once there, the Product Genius, a real person, welcomes the customer, and together they can explore the car in sweeping 360-degree views.
During the experience, the user can learn about the car's technology, address any questions about electrification, recharging and any contents of the 500 La Prima by Bocelli.
Customers can customise the model by choosing its body, colour, interior and any other desired feature before seeing those changes in reality
Customers can also observe how the infotainment system functions and how the different driving and EV charging modes work. They can also customise the model by choosing its body, colour, interior, and any other desired feature before seeing those changes in real-time.
Additionally, the completely immersive tool allows customers to experience driving the 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.
Customers will be able to buy the brand's flagship model, 500 La Prima by Bocelli, before the experience extends to the whole 500 lineup later this month.
Before the end of the first quarter of 2023, customers will be able to explore additional Fiat models in the Fiat Metaverse Store. The digital experience will also be made available to other markets.
The online Fiat Metaverse Store can transport the customer 'inside' a Fiat. Once there, the Product Genius, a real person, welcomes the customer, and together they can explore the car in sweeping 360-degree views.
During the experience, the user can learn about the car's technology, address any questions about electrification, recharging and any contents of the 500 La Prima by Bocelli.
Customers can also observe how the infotainment system functions and how the different driving and EV charging modes work. They can also customise the model by choosing its body, colour, interior, and any other desired feature before seeing those changes in real-time.
Additionally, the completely immersive tool allows customers to experience driving the 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.
