Mercedes-Benz is taking a new step into the world of digital entertainment with entertainment brand, Superplastic.

Known for its universe of synthetic celebrities brought to life through original content on social media and 'hyper-limited' toy and apparel drops, Superplastic collaborates with a wide range of A-list musicians, artists and international brands, and is now working together with Mercedes-Benz at CES 2023 to introduce a new character to the Superplastic universe: Superdackel.

Said to be the heroic alter ego of beloved cultural icon, Wackeldackel, the 'nodding dog' ornament that's graced the hearts and dashboards of generations of drivers around the globe, Superdackel will feature across Mercedes-Benz's social media platforms alongside an animated short film with the other characters of the Superplastic universe which you can catch embedded above.

In the film, two of these characters will "borrow" a Mercedes-Benz from a dealer showroom late one night when they discover Wackeldackel in the car as they take off. The three then embark on a joyride through the moonlit streets of New York City, where they encounter drama, car chases and even a magical space whale.