Toyota has launched a new marketing campaign for the Crown in the U.S.A.

The campaign is being headed by a 30-second spot, titled Reunion, which is embedded above. Directed by Rachel McDonald, the spot features the main character's commute and arrival to a school reunion while showcasing the Toyota Crown's bold styling, premium comfort and elevated ride height.

Built on Toyota's TNGA-K platform, the Toyota Crown has an elevated stance that comes icourtesy of the fact that it is offered with 19-inch or optional 21-inch wheels in the U.S.A - the largest ever on a Toyota sedan. The large diameter wheels lift Toyota Crown up, giving the car a strong presence that also helps drivers get a clear view of the road.

This marketing campaign is set to feature across digital video and  streaming audio content across the U.S.A, alongside various sports programming including the NFL Wild Card games and Divisional Playoffs as well as the NBA.