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  • Mercedes releases short film for International Women's Day

    12 Mar 2023

    |

    2,220 views

    Mercedes-Benz has released a new short film featuring Reema Juffali, as part of a campaign designed to foster equal opportunity.



    Mercedes-Benz has released a new 60-second film in commemoration of International Women's Day.

    The short film takes place in a school, a tells the story of multiple generations of heroes of both sexes - and of gender stereotypes. The message: that it is time to drop the stereotypes and start taking women's successes for granted - without putting their gender in the foreground.

    At the centre of the campaign film is Reema Juffali, Saudi Arabia's first female racing driver, who is competing in the GT World Challenge at the wheel of a Mercedes-AMG GT3.

    In 2006, Mercedes-Benz was among the first German corporations to set itself a voluntary goal to increase the share of women in senior management positions to 20%by the end of 2020. This share is currently at almost 25%. Mercedes-Benz aims to have 30% women in senior management by 2030.
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    Mercedes releases short film for International Women's Day

    12 Mar 2023

    |

    2,220 views

    Mercedes-Benz has released a new short film featuring Reema Juffali, as part of a campaign designed to foster equal opportunity.



    Mercedes-Benz has released a new 60-second film in commemoration of International Women's Day.

    The short film takes place in a school, a tells the story of multiple generations of heroes of both sexes - and of gender stereotypes. The message: that it is time to drop the stereotypes and start taking women's successes for granted - without putting their gender in the foreground.

    At the centre of the campaign film is Reema Juffali, Saudi Arabia's first female racing driver, who is competing in the GT World Challenge at the wheel of a Mercedes-AMG GT3.

    In 2006, Mercedes-Benz was among the first German corporations to set itself a voluntary goal to increase the share of women in senior management positions to 20%by the end of 2020. This share is currently at almost 25%. Mercedes-Benz aims to have 30% women in senior management by 2030.
    24.4k

    Tags

    video mercedes mercedes-benz equal opportunity international women's day

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