Lotus has relaunched in South Korea with exciting new partnership with luxury and premium automotive retailer Kolon Mobility Group.
The marque will return to the nation in a huge way: It states that a new Louts Brand Centre will open come late 2023 in the world-renowned high-fashion district of Gangnam in Seoul. The new centre will showcase Lotus' expanding performance car range in a state-of-the-art setting.
Lotus' presence in South Korea will start with the Emira and Eletre, which are set to arrive in the country in the first and third quarter of 2024 respectively. The brand centre will be complemented by an official Lotus Service Centre, which will also open to customers in late 2023.
The marque states that it is confident South Korea will become one of its largest markets in Asia after China, and that development work to establish new partnerships in the Asia-Pacific region, including Vietnam and Indonesia, is already underway.
The marque will return to the nation in a huge way: It states that a new Louts Brand Centre will open come late 2023 in the world-renowned high-fashion district of Gangnam in Seoul. The new centre will showcase Lotus' expanding performance car range in a state-of-the-art setting.
Lotus' presence in South Korea will start with the Emira and Eletre, which are set to arrive in the country in the first and third quarter of 2024 respectively. The brand centre will be complemented by an official Lotus Service Centre, which will also open to customers in late 2023.
The marque states that it is confident South Korea will become one of its largest markets in Asia after China, and that development work to establish new partnerships in the Asia-Pacific region, including Vietnam and Indonesia, is already underway.
