Shell has announced the launch of a new promotion in collaboration with Ferrari and the LEGO Group. Singapore is one of the first countries in the world to see the introduction of a range of limited edition, buildable, collectible Ferrari models made from LEGO bricks. The unique LEGO models are available for purchase exclusively at Shell stations islandwide with every S$50 pump.

The new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari's motoring history. The models included in the promotion are the Scuderia Ferrari Truck, Ferrari F40, Ferrari 150° Italia, Ferrari 458 Italia, Ferrari FXX and Ferrari 250 GT Berlinetta. This exciting collection brings together three of the most notable global brands in the world and celebrates over 60 years of a shared passion for performance between Shell and Ferrari.

"This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO, we think these toys will prove an exciting reward for our customers," said Dawn Phang, General Manager of Retail Sales and Operations, Shell Singapore.

With a minimum fill-up of S$50 of Shell fuels, customers will be able to purchase one of the six LEGO models at a price of S$5.95, with one new model released every fortnight.

One new model will be released every fortnight over the next 3 months, with exciting activities and opportunities in store. LEGO lovers, young and old, can also try their hand at building the cars in a real-life constructors' championship from 3 - 7 October 2012 at Jurong Point. Participants will race to see who can build the models in the shortest time for a chance to win attractive prizes. Motoring enthusiasts and race fans can also look forward to getting up close with a life-sized LEGO replica of a Scuderia Ferrari Formula One car at the event.