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  • Martini and Porsche re-ignite motorsport partnership

    09 May 2013

    |

    5,075 views

    There have many track cars that sport iconic liveries over the years but nothing sticks like peanut butter and jam like Porsche and the iconic Martini livery.


    The iconic Martini racing livery is back where it should be - on a Porsche. As part of the Martini 150th Anniversary celebrations this year, the new car will sport the iconic Martini livery and will be driven by nine-time world champion, Sebastien Loeb, during the first two rounds of the Porsche Mobil 1 Supercup.

    As official partner to the Porsche Mobil 1 Supercup - which runs as a support series to F1 - Martini resurrects an important part of its rich 150-year heritage. The new car retains the iconic distinctive dark blue, light blue and red stripes of Martini Racing for the first time since 2008.

    Most notable for his rally endeavours, Sebastien Loeb is no stranger to the tarmac of circuit racing - often entering multi-discipline championships with the same determination and courage the former electrician is famous for.

     The 39-year old Frenchman will compete in two rounds of the high profile Porsche Mobil 1 Supercup - in Catalunya on 12th May and Monte Carlo on 26th May.

    Arnaud Meysselle, Martini Global Category Director of Vermouth and Sparkling Wine, said of the rekindling of the partnership of two iconic brands, "This is an extraordinary year for Martini as we are celebrating our 150th Anniversary. Partnering with Porsche once again, during 50 Years of 911, and seeing the new 911 GT3 Cup car adorned with Martini Racing Stripes is a special moment for the brand and Martini Racing enthusiasts alike."

    Jonas Krauss, Head of Porsche Mobil 1 Supercup also commented, "From the first day the beloved stripes of Martini Racing decorated a Porsche 906 in 1968, the illustrious pairing has gone on to claim some of motorsport's most coveted titles, including numerous Le Mans 24 hours titles, during what is now considered to be a classic period of motorsport. We're excited to be once again partnering with Martini in its 150th Anniversary year."
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    • Home
    • Car Articles
    • news
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    • Porsche News

    Martini and Porsche re-ignite motorsport partnership

    09 May 2013

    |

    5,075 views

    There have many track cars that sport iconic liveries over the years but nothing sticks like peanut butter and jam like Porsche and the iconic Martini livery.


    The iconic Martini racing livery is back where it should be - on a Porsche. As part of the Martini 150th Anniversary celebrations this year, the new car will sport the iconic Martini livery and will be driven by nine-time world champion, Sebastien Loeb, during the first two rounds of the Porsche Mobil 1 Supercup.

    As official partner to the Porsche Mobil 1 Supercup - which runs as a support series to F1 - Martini resurrects an important part of its rich 150-year heritage. The new car retains the iconic distinctive dark blue, light blue and red stripes of Martini Racing for the first time since 2008.

    Most notable for his rally endeavours, Sebastien Loeb is no stranger to the tarmac of circuit racing - often entering multi-discipline championships with the same determination and courage the former electrician is famous for.

     The 39-year old Frenchman will compete in two rounds of the high profile Porsche Mobil 1 Supercup - in Catalunya on 12th May and Monte Carlo on 26th May.

    Arnaud Meysselle, Martini Global Category Director of Vermouth and Sparkling Wine, said of the rekindling of the partnership of two iconic brands, "This is an extraordinary year for Martini as we are celebrating our 150th Anniversary. Partnering with Porsche once again, during 50 Years of 911, and seeing the new 911 GT3 Cup car adorned with Martini Racing Stripes is a special moment for the brand and Martini Racing enthusiasts alike."

    Jonas Krauss, Head of Porsche Mobil 1 Supercup also commented, "From the first day the beloved stripes of Martini Racing decorated a Porsche 906 in 1968, the illustrious pairing has gone on to claim some of motorsport's most coveted titles, including numerous Le Mans 24 hours titles, during what is now considered to be a classic period of motorsport. We're excited to be once again partnering with Martini in its 150th Anniversary year."
    24.4k

    Tags

    porsche martini porsche germany martini italy porsche 911 gt3 porsche mobil 1 supercup,

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