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Pioneer's latest flagship Multimedia receiver boasts a new level of application connectivity, as well as an enhanced user interface for greater ease of use.

16 Sep 2014

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After a hectic day at work, most of us look forward to a peaceful drive home. Many a time, however, the congested cityscape makes it hard to do so.

In-Car Entertainment (I.C.E.) systems take the boredom out of mundane commutes
Traffic jams are becoming a recurring event in our daily commute, and this is when many motorists will turn on their cars’ radio or media player to listen to their favourite music for temporal relief. Of course, it is not only in the midst of a traffic jam when we rely on such form of 'relief'.

With the addition of more functions, such as smartphone connectivity for hands-free telephony and music playback function, I.C.E. systems can perform multiple roles at the same time and can help the driver get to his destination in a safer and more enjoyable manner.

Types of In-Car Entertainment (I.C.E.) systems

I.C.E. is a collective term for hardware devices that are installed in cars or other forms of transportation to provide audio and/or video entertainment. I.C.E. systems of recent come with a wider range of functions, such as Bluetooth connectivity.

Advancement of technology also means that I.C.E. systems are easier to use now with interactive touchscreen and better user interface.


The AVH-8650BT is Pioneer's flagship multimedia receiver model
Pioneer's flagship AVH-X8650BT Multimedia Receiver - Seamless connectivity at the touch of a finger

As one of the leading brands of aftermarket car electronics, Pioneer prides itself for development of interactive platforms matched with superior sound quality. The latest top-of-range multimedia receiver, the AVH-X8650BT, encompasses the firm's technology know-how and is catered to modern, IT savvy users.

For instance, compatibility on the flagship media receiver has been greatly enhanced, and can be seamlessly connected to the latest smart phones on the market (both Android and Apple iPhone). In fact, Pioneer's multimedia receiver boasts the widest range of connectivity options among the industry players.

To ensure smooth and seamless integration of their apps with its receivers, the firm has also set up a dedicated development centre specifically to work with third part app developers.
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