The BMW Welt is ready to welcome visitors with new exhibition spaces, and will offer virtual tours via the new BMW Welt App, too.
About two decades since the game's release, BMW M has finally made its own M3 GTR from the Need for Speed: Most Wanted video game title.
BMW Welt has devoted an exclusive special exhibition, which features interactive stations and the viewing of a new BMW film, to the new 5 Series Sedan.
The aim of experiential marketing is to use innovative approaches and the latest technology to bring the essence of the BMW brand to life.
It was a rare sight at the BMW Welt in Munich as BMW collector from Japan, Masakuni Hosobuchi, picks up a 1979 restored BMW M1 Procar.