To mark 115 years since the brand was launched, Bugatti has unveiled exclusive limited-edition luxury goods embodying the brand's heritage.
The Bugatti Carbone Limited Edition by VIITA is the world's first limited edition smartwatch and the first to have a full carbon fibre housing.
Every example is made by hand with meticulous attention to detail, leading to a seamless integration of more than 1,000 individual parts.
Four new editions of Jacob & Co. timepieces have been released in collaboration with Bugatti to honour the Chiron, its energy, design and craftsmanship.
The all new timepiece that features Bugatti's own tiny W16 engine is Jacob & Co. as well as Bugatti Chiron Tourbillon's first collaboration.
Ralph Lauren designs watch to match his Bugatti - A fitting tribute to one of the most expensive cars in the world.