Bugatti unveils its smartwatch masterpiece - inspired by the brand's hyper sports cars

Smartwatches are young, innovative and conquered our wrists in just a decade. Hardly anyone can live without them anymore. 

Bugatti has collaborated with Viita Watches from Austria, a leading luxury smartwatch company, to deliver the new Bugatti smartwatch line. Like Bugatti, Viita prioritises high quality and cutting-edge technology as the leading attributes of its peerless products.

Each of the new Bugatti smartwatch models offers an abundance of technical features, among them data relevant to 90 different sports, blood oxygen levels, and specifically for the Bugatti watch - a GPS tracking mode. 

Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT and horological experts, leading to a seamless integration of more than 1,000 individual parts.

The bezel, located at the most exposed point on a watch, is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultra-precise production process. The bezels for all three models are elaborately finished by hand in a production process lasting 20 days.

Forming the backbone of the smartwatch is a high-strength and hypoallergenic cover, forged from lightweight titanium.

Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. Coupled with a high definition 390x390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass, 16.7 million colours pierce through the display for definitive clarity.

As a testament to the quality of every Bugatti smartwatch, a five-year warranty is provided with evert purchase. This sets a new standard for smartwatches, offered only by the French luxury marque.

Find more information about the Bugatti smartwatch on its official page here.