Ital Auto's partnership with digital assets firm Triple-A will now allow the dealership to convert cryptocurrency into dollars instantly.
The programme, which rewards drivers with cryptocurrency for efficient driving, has apparently accumulated over $1 million worth of rewards.
Owners of plug-in hybrid Jeep 4xe models in Europe will now also be rewarded for driving efficiently with cryptocurrency.
Fiat is now working with cryptocurrency firm Kiri Technologies to reward New 500 electric drivers with cryptocurrency for driving efficiently.