Beyond celebrating its sales growth, however, the firm is also teasing a huge lineup of impending models for 2024 - including the first-ever i5 Touring.
The BMW iX M60, XM, iX5 Hydrogen and i7 M70 are all ready to ferry the filmmakers, actors and cinema lovers attending the film festival.
The film depicts the united love of the drive and the edgy character shared by the M family, in spite of the wide variety of cars from the firm.
BMW has premiered a new Digital Art Mode in collaboration with Chinese Artist Cao Fei for the iX M60 at the Consumer Electronics Show.
The BMW iX technology flagship now gets BMW M performance with the iX M60, capable of reaching 100km/h from a standstill in just 3.8 seconds.