Mild hybrid technology, a digital operating concept, and the optional HD Matrix LED head lights or laser lights are just some of the highlights to look out for.
Matrix Laser technology offers even more precise distribution of light rays without causing glare to other road users.
Audi is revealing the laser head lights of its new R8 as the first of a number of technology highlights of the top sports car.
At the Consumer Electronics Show (CES) 2015 in Las Vegas, BMW is providing further evidence that it is a world leader in the development of Laserlight.
BMW developers behind the automaker's Laserlight technology have been awarded the esteemed Berthold Leibinger Foundation innovation prize.
Audi gave the 99 unit limited R8 LMX - the fastest version of its flagship supercar yet - its first public showing in Le Mans, France.
BMW has delivered the much anticipated i8 plug-in hybrid sports car to its first eight customers at BMW Welt in Germany.
Bavarian automaker BMW has presented its latest technological feature - Laserlights - which aims to bring enhanced safety to road users.
Audi extends its advantage in the area of light and vision using the Le Mans 24 Hours this year with the new R18 e-tron quattro race car.
Audi will globally premiere the Sport quattro laserlight concept in Las Vegas with powerful hybrid drive, laser/LED headlamps and driver-focused cockpit.
At the world premiere of the new Audi R18 e-tron quattro, Audi unveiled another technical highlight of its new LMP1 sports car.