The image of a flagship is changing. Lexus is well aware

Its latest concepts are seeing it pursue a 'design-first, drivetrain-second' philosophy, with more emphasis on the form a flagship than what powers it.

Lexus is reimagining the LS as a six-wheeled MPV

And a coupe. And a luxury three-wheeler too. All three concepts are making their world premiere at JMS 2025, with 'LS' now also signifying 'Luxury Space'.

Lexus UX Crossover to be the highlight in Geneva

Lexus will be presenting the world premiere of the new UX, together with the new RXL, Lexus LF-1 Limitless concept and the Special Edition RC F, in Geneva.

Lexus puts luxury lineup at the North American International Auto Show

Lexus will be unveiling the Lexus LF-1 Limitless, a new flagship crossover concept, as well as the three-row RX350L in detroit.

Goodyear presents its Urban Crossover concept tyre

Goodyear proudly presents the Goodyear Urban Crossover, a customised concept tyre for the new Lexus UX concept car.

Lexus UX Concept goes 3D

The Lexus UX Concept - slated to debut at the 2016 Paris Motor Show - introduces a Human Machine Interface, which offers an immersive 3D driving experience.

Spiderman would be proud of the Lexus Kinetic Seat Concept

The new Lexus Kinetic Seat Concept is made of a revolutionary fibre net construction that reevaluates the principles of car seat occupancy.

Lexus UX Concept to be revealed at 2016 Paris Motor Show

The Lexus UX Concept's strongly differentiated identity is meant to appeal to a progressive, urban audience living in a connected environment.

Lexus' Vision of Progressive Luxury at the 2015 Tokyo Motor Show

Lexus is set to unveil its latest concept at the 2015 Tokyo Motor Show, alongside the all new RX premium crossover, the GS F sedan, and the updated GS.

Lexus previews new mid-size luxury SUV study with aggressive LF-NX

Lexus will present its new mid-size crossover concept, the LF-NX, amidst a slew of debuts to occur at the glittering Frankfurt Motor Show.

The design of Lexus's perfection

Lexus highlights its commitment to automotive design through a showcase of various initiatives that are taking place around the globe.

Lexus unveils two high-performance vehicles at the 2007 NAIAS