And by centre stage, we mean it quite literally, with a life-sized 3D printed Mercedes-Benz G-Class model made entirely out of plastic.
This new product has been developed to target a "non-fossil oil based" shell cover and is completely recyclable at the end of its life cycle.
Kia has launched a limited-edition trunk liner for the all-new Kia EV3. The car accessory is the first ever to be made with recycled ocean plastic.
Both Kia and The Ocean Cleanup have mapped out their plans for their cleanup efforts over the Great Pacific Garbage Patch.
The Porsche Pepita Edition by Vitra was unveiled during The Art of Dreams event, and is expected to go on sale in late April.
Bentley has been recognised by Swiss carbon finance consultancy firm South Pole for its efforts to manage its plastic waste.
Both Audi and Porsche are working with TerraCycle to develop a sorting and recycling system for plastics collected from the Chao Phraya river.
Kia's partner, The Ocean Cleanup, has set a new record for the amount of plastic reclaimed from the ocean.
The two brands have launched a new collection, headed by a sculpted model of their Superdackel figure made entirely from wood.
Both the Seat Marina Pack edition Ibiza and Arona celebrate the natural beauty of the Mediterranean by utilising upcycled Seaqual Yarn in their seat covers.
Audi is is building know-how to close the manufacturing loop on materials such as steel, aluminium, plastic, and glass with a new pilot project.
Mercedes and Superplastic have collaborated on a new character for the Superplastic universe, set to appear across Mercedes' social media pages.
Just keeping the exterior and interior of your car clean isn't enough because true love for your car means keeping its engine bay clean as a whistle as well!
Washing your car every week can quickly become a hassle. Use Sonax's line of grooming products to keep your paint glossy and your interior fresh, and your sweating to a minimum.
A collaboration with international recycling leader TerraCycle has seen the marque recycle six million pieces of hard-to-recycle waste.
Ford claims the new wiring clips make it the first manufacturer to make automotive parts from 100% recycled plastic from the sea.
Kia has announced that it will electrify its entire European lineup and aid ocean cleanup efforts as it transforms into a sustainable mobility solutions leader.
The floating litter trap is made of recycled plastic and will in turn, capture discarded plastic litter in the river to send for recycling.
Audi used chemical recycling to turn plastic waste into pyrolysis oil, which exhibits the same qualities as virgin materials.
The innovative use of sealing patches instead of plastic plugs allows the Porsche Taycan to be manufactured more efficiently.