The luxury marque has been around for over a century and continues to evolve, but a key question remains unanswered.
The automotive event saw the U.S.A premiere of the Continental GT Speed presented alongside one S2 Drophead Coupe and the Speed Six Continuation Series.
Lunaz has gutted the 6.2-litre V8 off a Bentley S2 Continental, and installed a 400bhp all-electric drivetrain within instead.
The IS chases up to the glory of the 3 Series and could be en route to reign its class.