Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, and Forza Motorsport are partnering to launch the first-ever 'Bridgestone Rivals: Race to the Top' virtual gaming competition.

The competition is said to be the first between Forza Motorsport and a tyre manufacturer, and will see participants racing the Lamborghini Huracan STO on the Hakone Grand Prix within the game.

From 20 June to 10 July 2024, eligible racers can compete in the event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD $1,000. The final winners of the competition will be announced based on the fastest lap time recorded at each participating location, spanning across Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.

To participate in 'Bridgestone Rivals: Race to the Top', participants with an active Game Pass subscription and/or who own the Forza Motorsports game can register their interest via the competition website here from 20 June 2024. More information on how to participate is also available via Bridgestone's website here.