Lamborghini's first foray into the virtual world of Fortnite

Automobili Lamborghini has unveiled the official Lamborghini Fast ForWorld Experience on Fortnite, expanding its gaming presence through Epic Games' popular PvP title.

The experience represents the latest evolution of Fast ForWorld, Lamborghini's hub for gaming and digital engagement, which was introduced in 2024.

The Lamborghini Fast ForWorld Experience in Fortnite marks a decisive step in the brand's digital and gaming strategy

Conceived as a long-term strategic platform, it brings together gaming experiences, esports initiatives, and next generation digital activations with the goal of reaching younger audiences through immersive and participatory formats, offering new ways to experience Lamborghini beyond the physical product.

The Fast ForWorld ecosystem has also debuted exclusive digital collectibles, including limited edition digital twins released in parallel with their corresponding real world Lamborghini models.

The Fast ForWorld Experience's ecosystem also contains a conceptual space designed by Automobili Lamborghini Centro Stile

Players can explore, race, and interact within distinctive environments. This includes a conceptual space designed by Automobili Lamborghini Centro Stile, where the brand's design manifesto is reinterpreted in an unexpected interactive form.

The launch further strengthens Automobili Lamborghini's ongoing collaboration with Epic Games, with additional innovations planned for 2026. To access and play the Lamborghini Fast ForWorld Experience, users can enter the code "3527-6691-0764" in the Fortnite lobby.