Continued growth for Audi with 20 new or revised models in 2016
10 Mar 2016|1,096 views
The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016. Despite major challenges, the Ingolstadt based company performed successfully last year and set a new record for unit sales - worldwide deliveries increased compared with 2014 by 3.6 percent to 1,803,246 automobiles.
This year, Audi will maintain the high speed of its product initiative. With the new Audi Q2 for example, the company intends to conquer a new market segment and continue the success story of the Q family. At the same time, Audi is developing the key areas of electrification and digitisation. Investment of more than €3 billion (S$4.6 billion) is planned in 2016. In Mexico, a completely new and ultramodern automobile plant will be opened. In addition, more than 1,200 experts in strategic areas for the future are to be recruited in Germany.
During the Annual Press Conference held at the company's headquarters in Ingolstadt, Rupert Stadler, Chairman of the Board of Management of AUDI AG, stated, "We successfully mastered a year of challenges. We will now invest in 2016 alone more than €3 billion (S$4.6 billion) for the mobility of tomorrow, and we will push forward with the electrification and digitisation of our products. With more than 20 new or revised models, Audi intends to gain more new customers and continue along its growth path this year."
The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016. Despite major challenges, the Ingolstadt based company performed successfully last year and set a new record for unit sales - worldwide deliveries increased compared with 2014 by 3.6 percent to 1,803,246 automobiles.
This year, Audi will maintain the high speed of its product initiative. With the new Audi Q2 for example, the company intends to conquer a new market segment and continue the success story of the Q family. At the same time, Audi is developing the key areas of electrification and digitisation. Investment of more than €3 billion (S$4.6 billion) is planned in 2016. In Mexico, a completely new and ultramodern automobile plant will be opened. In addition, more than 1,200 experts in strategic areas for the future are to be recruited in Germany.
During the Annual Press Conference held at the company's headquarters in Ingolstadt, Rupert Stadler, Chairman of the Board of Management of AUDI AG, stated, "We successfully mastered a year of challenges. We will now invest in 2016 alone more than €3 billion (S$4.6 billion) for the mobility of tomorrow, and we will push forward with the electrification and digitisation of our products. With more than 20 new or revised models, Audi intends to gain more new customers and continue along its growth path this year."
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