Students  from the London College of Fashion across the four courses were invited to create a lifestyle product to complement and reflect Volvo's new design language, introduced through three concept cars - Concept Coupe, Concept XC Coupe and Concept Estate. The 50 students were also encouraged to consider the Swedish lifestyle, craftsmanship, natural materials and attention to detail that influenced the class-leading interior of the new car. 

From the seven prototypes, the Volvo Safety Jacket, a tailored jacket for cyclists including reflective panels and hidden air vents, to be worn while riding and in the office, was announced the winner by special guest, Maria Uggla, Chief Designer, Colour and Material at Volvo Car Group.

This entry, along with the other visionary creations will be displayed during the LCFBA15 Show running at the same location.  The intention is that some of the concepts will be considered for production.

Another example is the 'XC90 Back to Nature',  a luxury family tent created from diverse and durable fabrics, such as a Cordura Lite Plus exterior, a Kevlar base and cashmere interior.

The aim is for the busy family to get back to nature and enjoy more family time as the tent effortlessly attaches to the rear of the Volvo XC90. It's also tough enough to withstand all weathers but maintains an outstanding luxurious aesthetic in line with Volvo styling.