Genesis introduces 'Genesis Virtual Showroom'

Both the fully web-based, the Automotive Real-Time 3D Configurator and Instagram Stories Automotive Video Configurator are seamless, first-to-market solutions in North America that provide an immersive, digital look at the Genesis lineup.

"The 3D Configurator is unique. Prior to stepping foot into one of our retailers, it allows our customers to fully interact with every element of our new G70 luxury sport sedan on their schedule, enabling them to virtually tailor their exact vehicle of choice on their terms," says Kate Fabian, Head of Marketing, Genesis Motor America.

The 3D Configurator uses CAD data taken directly from Genesis product development, as well as detailed textures and mapping, to create a 360-degree photosphere of a city landscape. The result is a true-to-life, background environment for viewing a Genesis G70, and ultimately a G80 or G90. The 3D configurator also demonstrates the actions of the head lights, sunroof, dashboard, wipers and remote-operated trunk.