At its historic Maserati plant on Viale Ciro Menotti, Modena, the marque has unveiled a space dedicated to the customisation of its models: the Officine Fuoriserie Maserati, with bold investments in bespoke design and technological innovation ensuring no limitation to its customers' wishes.
There are two levels of customisation: The first is the catalogue where, to assist in orientation through thousands of possibilities for combinations, two collections have been identified - the Fuoriserie Corse and Fuoriserie Futura. The second is the Bespoke world of "tailor-made", in which cars are created with content specifically requested by the customer or as unique one-of-one models.
The Fuoriserie Corse collection's main features are colours - as a material - inspired by the reinterpretation of historical shades. The liveries are inspired by iconic racing cars, reinterpreted with a contemporary flair and made entirely of paint, with no decals. The exteriors are also adorned with dedicated brake callipers adding new colours to the range to match the liveries. The interiors are joined by new more heritage-based leather colours and contemporary upholstery.
For futurists, the Fuoriserie Futura collection is more up their alley. It stands as a stylistic workshop where the Maserati brand experiments with the combination of new materials derived from the interior design, product design, and sportswear industries. A great deal of attention is also paid to the performance and sustainability of the materials. The chromatic experimentation of body colours also sees more extreme or industrial shades combined with texture of matte finishes with interference pigments.
To commemorate the opening of the space, Maserati will present an MC20 Cielo "Less is More…?", a one-off displaying the Fuoriserie programme's most extraordinary production and customised with design cues inspired by the Bauhaus art movement, with its Blu Corse Matte bodywork embellished with an exclusive livery featuring dots, lines, triangles, and rectangles forming a stylised Trident on the hood. To complete the exterior, the one-off car will feature 20-inch Corsa Forgiati Opachi wheels with Blue Classic brake callipers and an original colour combination for each rim.
The mission at Maserati is to write the future of mobility in the luxury segment and focus on its customers’ requests. In line with Stellantis' "Dare Forward 2030" strategic plan, Maserati will now take Italian luxury all over the world.
