Maserati unveils a bespoke MCPURA at St. Moritz

Maserati has unveiled its latest creation: The MCPURA Cielo - Frozen Magma, a unique and bespoke model crafted by the Maserati Fuoriserie programme.

The special model features an exclusive Ai Aqua Rainbow glossy body colour, an iridescent paint finish that changes shade when under the light. In contrast, it also sports bespoke glossy orange accents, an orange dreamline livery, the orange Trident on tonneau cover, the external badges, the Maserati lettering, and the Cielo badge. The contrast is further enhanced by glossy black lower facias and 20-inch Cyclonic glossy black Fuoriserie wheels, paired with orange brake callipers, coordinated orange wheel hub caps, and Trident details.

The MCPURA Cielo - Frozen Magma features an exclusive Ai Aqua Rainbow glossy exterior colour

Inside, Black Alcantara creates an environment that is both technical and emotionally engaging, with lasered Chevron graphic detailing, backing orange, and the Trident emblem embroidered on the headrests, while orange stitching runs throughout the interior as a visual leitmotif. Carbon fibre deco trim emphasises the car’s racing character, completed by a dedicated Interior Badge reading "Maserati Fuoriserie - THE I.C.E. 2026 - ONE OF ONE", lasered and printed to certify the absolute uniqueness of this model.

The MCPURA Cielo - Frozen Magma is powered by Maserati's iconic 621bhp V6 Nettuno engine and boasts a rich array of optional features, including carboceramic brakes, the Suspension Lifter, and a comprehensive driver assistance pack. It also features the sophisticated Sonus Faber Premium audio system.