Mercedes reveals new collaboration with Google

Mercedes-Benz and Google have announced a new collaboration in order to build the next-generation digital luxury car experience.

Mercedes-Benz intends to utilise this collaboration to develop its own branded navigation experience, which makes use of new in-car data and navigation capabilities offered from the Google Maps platform.

The new collaboration will give Mercedes-Benz access to Google's leading geospatial offerings, including detailed information about places, real-time and predictive traffic information, as well as automatic rerouting, and more.

These new features will be embedded into Mercedes' upcoming new MB.OS operating system, bringing a superior navigation experience, also thanks to easy usability and outstanding graphics. The available Google Maps data is also planned to be utilised by Mercedes' assisted driving features, to allow automatic speed adjustments before intersections, roundabouts or curves.

For now, Mercedes states that customers can expect to be able to retrieve place details provided by Google, the first product of this new collaboration. This new feature is already being deployed in the latest generation of Mercedes vehicles equipped with the MBUX system. It will allow the users of its vehicles to find information about close to 200 million businesses and places around the world, including information on business hours, as well as access to photos, ratings, and reviews available on Google Maps.