The Chrysler 300C is already the most striking vehicle on the road for less than £30,000 - and for 2008 Chrysler will make the 300C stand out even more - with a revised exterior and an updated interior across the range. Chrysler will also launch an entirely new model in the UK - the diesel-powered 'SRT-Design'.

The exterior of the 300C has been refreshed for 2008 with changes to the rear fascia and rear light clusters. The rear saloon boot lid is also new and now incorporates an integrated spoiler and high-mounted stop light.

The interior design has been enhanced with a new instrument panel and centre console design, highlighted with satin silver bezels. A new ignition key with one-touch start-up, a fully adjustable steering wheel as well as LED lighting in the front cup holders and front and rear door pockets all provide additional driver convenience.

In addition, seat-mounted airbags have been added to the front and side-curtain airbags to the rear for increased driver and passenger safety.

Standard features on the Chrysler 300C include Electronic Stability Programme (ESP) and an all-speed Traction Control System, front and rear side-curtain airbags, xenon High-Intensity Discharge (HID) headlamps, rain-sensing windscreen wipers and a rear park assist system.

The MyGIG infotainment system is a new option that offers owners the very latest integrated onboard systems. There's MP3 player compatibility, a touch screen controlled navigation system featuring outstandingly clear graphical maps as well as the ability to store up to approximately 1600 songs on an integrated 20GB hard drive. The UConnect Hands-free Communication System uses Bluetooth technology to provide voice-activated wireless communication.

The 300C SRT-Design model includes all of these refinements and adds sporty visual enhancements. The SRT-Design is available as a saloon or a Touring and features the economical 3.0-litre V6 diesel engine. SRT-Design features include SRT 20-inch alloy wheels and wheel arch spats as well as a chrome mesh grille. Inside, the SRT-Design gets MyGIG satellite navigation as standard as well as an SRT-8 steering wheel, SRT-8 leather sports seats and carbon fibre interior details.

The 2008 300C Saloon comes with a choice of two engines in the UK: a 3.0-litre V-6 engine that produces 215 bhp at 3800 rpm and 376 lb.-ft. of torque from just 1600 rpm, and a 6.1-litre V8 Hemi SRT-8 petrol engine that produces 425 bhp at 6,200 rpm and 420 lb.-ft of torque at 4800 rpm. The 2008 300C Touring offers the 3.0-litre V-6 engine.

"We have sold more than 6,000 cars since the launch in 2005 and this means the 300C has been a huge success story for Chrysler in the UK," said Simon Elliott, Managing Director of Chrysler UK Ltd. "While the 300C SRT-8 is still one of the most affordable performance cars on the block the diesel-powered SRT-Design model means you get all the looks with the everyday driving benefits of our 3.0-litre diesel engine."