Under the stewardship of Toyotsu Binter Malaysia Sdn. Bhd. and backed by the engineering expertise of Sumitomo Rubber Industries, Dunlop is strengthening its long-term presence in Malaysia with a rapidly expanding dealer network, a broader range of tyre solutions, and continued investment in products designed to meet the changing needs of Malaysian motorists.

In just a few months, Dunlop has expanded its nationwide dealer network by more than 30%, growing from approximately 150 to over 200 outlets since May 2026. The expansion reflects growing confidence among dealers and automotive service partners as the brand strengthens its nationwide reach.

In 1963, Dunlop became the first tyre manufacturer to establish local production in Malaysia

Malaysia's replacement tyre market continues to evolve as demand grows for products that deliver safety, performance, and value across passenger cars, SUVs, and electric vehicles.

Marcus Lim, Managing Director of Toyotsu Binter Malaysia Sdn Bhd, stated that Malaysia "is an important market for Dunlop and we see tremendous opportunities for long-term growth."

And by extending its growth strategy beyond simply increasing its retail footprint, Toyotsu Binter wants Dunlop "to be available wherever customers choose to purchase and service their tyres, whether through established tyre dealers, automotive service centres or future retail channels that enhance convenience and accessibility".

Toyotsu Binter has said that beyond increasing Dunlop's retail footprint, it wants the brand to build strong, long-term partnerships across Malaysia's automotive market

To support that strategy, Dunlop continues to broaden its product portfolio across key market segments. The range includes the Blue Response TG for everyday passenger vehicles, the SP Sport Maxx 060+ for drivers seeking enhanced performance and handling, and the Grandtrek R/T01 for SUVs and pickup trucks.

The company is also preparing to introduce the e.Sport Maxx, developed to meet the unique performance requirements of electric vehicles.

With Malaysia identified as a key growth market, Dunlop will continue investing in its dealer network, introducing products developed for local driving conditions, and strengthening partnerships across the automotive aftermarket as it builds long-term growth in the country.