Interestingly, Volvo Car Group (Volvo Cars) has created a launch programme that will unveil the all new XC90 from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.

As a taste of what is to come, today, Volvo Cars provides the first glimpse of the interior of the car.

The new interior is the most luxurious to have been designed for a Volvo, taking its inspiration from the country of Volvo's birth, Sweden, which has a global reputation for integrating the latest technology with design that is clean, beautiful and crafted from the finest materials.

"The most striking feature is a tablet-like touch screen control console, which forms the heart of an all new in-car control system," said Thomas Ingenlath, Senior Vice President Design of Volvo Cars. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services.

The new XC90's interior combines materials such as soft leather and wood with handcrafted details.

The all-new XC90 is the first Volvo to use the company's Scalable Product Architecture (SPA), which creates a far wider range of design possibilities, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.

"Our new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect," said Peter Mertens, Senior Vice President Research and Development of Volvo Cars.

The story of the latest advancements within safety and interior air quality will be released in late July/early August, while the reveal of the technology highlights, including chassis and powertrains, will start in mid-July and continue throughout the summer until the exterior launch at the end of August.