The Yokohama Rubber Co., Ltd., has announced the launch of a new tyre called the BluEarth-A AE50 CHELSEA FC EDITION with the Chelsea Football Club logo on the sidewall. The tyre commemorates the partnership with the Barclays Premier League champions Chelsea FC, which began in July 2015.
The commemorative BluEarth-A AE50 CHELSEA FC EDITION tyre was developed based on the high-performance, fuel-efficient BluEarth-A AE-50. The sidewall design was modified to include large, complementing logos of both YOKOHAMA and Chelsea FC, as a strong proclamation of their partnership. Like the BluEarth-A AE-50 from which it was developed, the new tyre delivers excellent fuel efficiency along with manoeuverability and handling.
Seeking to raise global awareness and sales of its YOKOHAMA brand, Yokohama Rubber concluded a five-year partnership agreement in February 2015 with Chelsea FC, which enjoys the support of legions of fans around the world. Chelsea FC first team members are now competing in the Barclays Premier League, UEFA Champions League, and various domestic competitions wearing the new Adidas kit bearing the YOKOHAMA TYRES logo.
Following its release in Japan on 29th October, the tyre will be released gradually in Europe, Asia and South America, with methods of release differing from country to country.
