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Aston Martin has launched its high-performance brand AMR at the Shanghai Auto Show, following its debut at the Geneva Motor Show in March.

23 Apr 2017 | International News : China



The Shanghai Auto Show marks the Chinese debut of luxury British brand Aston Martin's high-performance brand AMR, bringing a new dimension of race-inspired dynamism and performance. Reflecting Aston Martin's racing pedigree, AMR takes technology and inspiration from motorsport to amplify the sporting prowess present across the model range.

Production of the Rapide AMR, which made its Asia debut at the Shanghai Auto Show, will be limited to just 210 units
With enhanced performance, sharper dynamics and more powerful design language, AMR takes Aston Martin's road cars to new and exciting extremes. Making its Asia debut, the Rapide AMR represents the first tier of AMR, enhancing the four-door sports car with a comprehensive suite of power, chassis and styling upgrades, plus a spectacular new interior treatment.

The Vantage AMR Pro is the pinnacle of AMR's 'Track to Tarmac' philosophy, whereby race technology is transferred to road cars and will be limited to no more than seven cars. Aston Martin arrives in Shanghai with an example of the marque's enhanced Q by Aston Martin bespoke service.

The personalisation service has evolved into a multi-tiered offering, giving customers almost limitless opportunities to create their own unique Aston Martin through enhanced levels of design and customer interaction.

The Q by Aston Martin collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification, and installed and hand-finished at the luxury marque's Gaydon headquarters in the U.K.

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