Initial customers of the new DS 7 Crossback will be those that place orders for the exclusive Limited Edition La Premiere model - a premium-specified, sumptuously-equipped distinctive sport utility vehicle that features an impressive combination of advanced technology features. The La Premiere includes features of charismatic design, elegant proportions, DS Active LED Vision, Hypnotic 3D rear lights and two 12-inch instrumentation screens with an innovative interface.

French luxury know-how is clearly evident with the 'Art Rubis' leather upholstery interior trim - unique to the La Premiere - with an obsession for detail and magnified interior roominess. This innovative approach goes hand-in-hand with the cutting-edge features of the DS 7 Crossback La Premiere, which include the DS Connect Pilot, DS Night Vision and DS Active Scan Suspension.

To ensure optimised dynamic performance, the DS 7 Crossback La Premiere is available in the U.K. with a choice of the two most powerful engines in the range - the Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new generation eight-speed Efficient Automatic Transmission.