As well as attending the Saturday of the Formula E race in New York City, U.S.A, Virgin Group Founder Sir Richard Branson will be a key panellist at a pioneering Innovation Summit held at Brooklyn's New Lab the day before, speaking on the role of the business segment in addressing climate change. Ahead of this, he will also be making a special appearance at one of the city's most iconic landmarks to celebrate the inaugural Formula E race and mark the DS Virgin Racing team's arrival.
"It's a testament to the modern world we live in that the first ever motorsport event in New York is an electric one," said Branson. "In just three seasons, Formula E has helped showcase the capability of electric cars and clean energy to a truly global audience." He added, "I'm looking forward to attending this event and supporting the DS Virgin Racing team but I'll be doing more than just watching from the side lines. I'll be packing my race suit and helmet just in case!"
Team Principal Alex Tai added, "Thanks to Richard, Virgin is one of the world's most recognised and respected brands, so it's an honour to have him support the team in New York." DS Virgin Racing, one of 10 founding outfits, has been backed by Sir Richard Branson from the outset and is now one of the leading teams in the series with four races remaining in the third season. The New York Rounds 10 and 11 of the FIA Formula E Championship take place on 15th and 16th July.
