Jaguar has introduced its new expanded 2018MY lineup - including the all new E-PACE, the XF Sportbrake and the XJR575 sedan - to the U.S.A. The new Jaguar vehicles were showcased for the first time in North America in Novi, Michigan at The Art of Performance Tour, an award-winning immersive consumer test drive and engagement experience.

In 2015, the brand announced a new approach in the U.S.A market with updated pricing and customer care strategies aimed at transforming its presence in the market ahead of launching the XE and the F-PACE. Since then, Jaguar has been the fastest growing automotive brand in 2016, thanks to the XE and the F-PACE leading to the doubling of the Jaguar brand's annual sales.

The Art of Performance Tour is an award-winning test drive and digital engagement experience that enables consumers to get up close and personal with the latest Jaguar models and star in a sharable short action film, 'The Audition'. Guests will also be able to get behind the wheel of the Jaguar XF, the Jaguar XE, the Jaguar F-TYPE and the Jaguar F-PACE in a series of driving exercises.