The popularity of the Ferrari Museums continues to grow, hitting a record of more than 500,000 visitors from the start of the year to November, an increase of 12 percent compared to the same period last year. As such, the previous record of more than 478,000 tickets set at the end of 2016 has been beaten, well before the end of the year.

The Museo Enzo Ferrari in Modena in particular registered an annual growth of 19 percent in November, equivalent to 150,000 visitors, drawn by the 'Driving with the Stars' exhibition that sees the Ferraris driven by stars from the sporting, cultural, industrial and entertainments worlds on display. The Ferrari Museum in Maranello has also enjoyed significant success, with an eight percent increase in visitors taking the total to 350,000.

Sales of single tickets for both museums remain stable, representing around a fifth of the total, serving as confirmation of the superb synergy between these structures for another year. They owe their appeal to the exciting attractions renewed every year, with major themed exhibitions, exhibits featuring iconic cars and original museum tours that take visitors on a journey through the history of the Prancing Horse brand.