Audi AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure - around 1,878,100 deliveries represent an increase of 0.6 percent. The Four Rings sold more than in the previous year in all three core markets in 2017.
In the U.S.A, Audi achieved new record-breaking sales month by month and closed the year 2017 with growth of 7.8 percent.
In China, Audi not only managed to offset the poor delivery figures from the first half of the year, but even achieved a cumulative increase of 1.1 percent in the year-end push.
In Germany, sales built on the very high level in 2016 with an increase of 0.4 percent.
Since June, Audi has managed to return to growth in China, steadily reducing the cumulative year-on-year decline month by month and ultimately achieving a positive sales balance. In the period from January to December, the brand increased its deliveries by 1.1 percent to 597,866 cars.
The global increase in demand for the Q models (up 10.8 percent to around 689,150 cars) was a major factor in the growth of the Four Rings in 2017. More than one in three Audi models sold was therefore a sport utility vehicle.
The best-selling Q model in Europe was the Q2. Global sales of the Audi Q3 once again increased in December (up 11.3% to around 20,950 cars). In 2017, the most successful member of the Q family was the Audi Q5 with around 281,850 examples delivered. The Audi Q7 also saw sales increase by 3.9 percent in 2017.
