The Bridgestone Turanza T005A offers an exceptionally comfortable driving experience for both short and long-distance journeys. This flagship tyre features variable pitch that reduces pattern noise and high-angle sipes that are fine-tuned to soften tyre impact on the road leading to less road noise.

In addition, the improved tyre contact shape and reinforced sidewall help reduce vibrations.

Through Bridgestone's advanced tyre technologies and various on-the-road tests, the Turanza T005A is designed and developed to be equipped with an optimised contact shape that ensures consistent contact pressure on the road to reduce shock and impact noise for better comfort.

The Turanza T005A has also been improved at the molecular level, with Bridgestone introducing an exclusive Nano Pro-Tech compound for this tyre.

The new compound is engineered to strengthen the bond between silica and polymer to increase the contact area, resulting in reduced heat generation and energy loss, leading to better wet performance and safety.

Lastly, chamfering on the tyre prevents deformation and ensures even contact with the road for improved braking performance.

"Bridgestone is committed to continuous investment in our technology, to produce innovations that enable safer, smoother and more seamless mobility, to support how individuals and communities move, live, work and play," said Mr. Michael Tan, Managing Director of Bridgestone Tyre Sales Singapore.

"We're very excited to bring our latest Turanza tyre to Singapore and believe that it will fulfill premium car owners' high expectations on the ride comfort of their vehicle."

The Bridgestone Turanza T005A has already been selected as original fitment by premium car brands, and it will be launched in selected markets across the Asia Pacific Region in the first half of 2018.

It is available in 36 different sizes, fitting rims from 15-inch to 19-inch and fits 35 to 65 tyre profile series.

At the same time, Mr. Michael Tan announced the Bridgestone Digital Initiatives 2018, which include a new web ordering inventory system to increase sales and logistics response time and productivity, and reduce order errors and cut down on carbon footprint for delivery orders or invoices, as well as a new mobile-friendly website platform that aims to provide easy access to information on its brand, products and services.

For more information, please visit here or contact any of the authorised Bridgestone dealers.