The strategies are based on Mazda's long-term vision for technology development, 'Sustainable Zoom-Zoom 2030', which makes it the company's mission to preserve the beauty of the earth and enrich society and individual lives and seek solutions in the areas of people, society and the earth.

Mazda will strive to reduce carbon dioxide emissions and enhance the joy of driving by deploying compact, lightweight electrification technologies while further refining the internal combustion engine, which is forecast to be equipped in the majority of new cars for many years to come.

The company will introduce electric vehicles as the optimal solution in regions that generate a high ratio of electricity from clean energy sources or restrict certain vehicle types to reduce air pollution. By 2030, Mazda expects that internal combustion engines combined with some form of electrification will account for 95% of the vehicles it produces and battery electric vehicles will account for 5%.

In line with its human-centered development philosophy, Mazda will also develop connectivity technologies that offer an enriching experience of the joy of life, connecting people by facilitating the sharing of experiences and feelings through cars.