World premiere of the brand new Range Rover Evoque

Land Rover's highly-anticipated luxury compact SUV, the new Range Rover Evoque, has been revealed in London's creative East End with a high-energy display which saw a number of vehicles driving across digital skylines around the globe. 

The new Range Rover Evoque sets new standards of refinement, capability and sustainability in the compact SUV segment, created from an all new vehicle architecture. The new Evoque features a modernist exterior design and a luxurious technology-rich interior with new materials crafted from eucalyptus, wool and recycled plastics. The new Evoque is available with a range of efficient four-cylinder diesel and petrol engines, as well as Land Rover's first mild-hybrid electric technology. 

Land Rover also collaborated with a number of fashion and technology brands to bring the design, innovation and sustainability characteristics of the new Range Rover Evoque to life. British activist and model Adwoa Aboah wore a specially commissioned dress designed by Ashley Williams, crafted using the vehicle's suede cloth textile. This interior textile is made from recycled polyester microfibres, from items such as plastic bottles - in fact the equivalent of 53 plastic bottles go into each vehicle specified with these seats. 

British luxury brand Mulberry has also created a travel collection inspired by the new Range Rover Evoque SUV. The Weekender bag is quilted with the car's grille pattern using the same sustainably-sourced Eucalyptus material featured on the car's interior. Available in Large and Small, there are two colour options - Ebony fabric with Ebony leather trim, or Ebony fabric with Oxblood leather trim - and both are accompanied by a matching key fob. The concept collection is not yet available to buy, but customers can register their interest at www.mulberry.com/range-rover. 

Premium audio company, New York-based Master & Dynamic, created two bespoke concept Range Rover Evoque x Master & Dynamic MW07 Wireless Earphones. Each pair is made from handcrafted acetate inspired by the launch colours of the new Range Rover Evoque, featuring a bespoke grille pattern in copper and silver accents. The wireless earphones connect via Bluetooth to personal devices and are housed in a polished stainless steel wireless charging case to deliver the ultimate mobile listening experience. For more information visit www.masteranddynamic.com.