Lamborghini launches Ad Personam at the Lamborghini Lounge Singapore

For the first time in Singapore, an exclusive dynamic experience of the Huracan EVO was organised by Automobili Lamborghini at the Lamborghini Lounge Singapore, on 19 September 2019.

Held at Partners and Mucciaccia in Gillman Barracks, this event marks the Asia Pacific debut of Lamborghini's Ad Personam programme as well as the showcase of the new Huracan EVO Spyder in South East Asia.

The Ad Personam programme is one of Lamborghini's strategic offerings to ensure not only the best possible customer experience, but also to enhance the product and brand in a broader sense. With a dedicated team from the beginning till the end, the Ad Personam programme ensures that customers can have their dream car exactly as they desire.

The Ad Personam programme first started in 2006. It was then expanded in 2013, with the creation of a dedicated team consisting of representatives from the company's principal department. The goal is to provide a tailored consulting service to aid each customer in choosing colours, materials, trim and accessories which meet the stylistic criteria of the Lamborghini marque.

Since then, more than 50 new Ad Personam exterior colours have been developed, and customers can now opt for exquisite two-tone paint and livery. New materials such as different types of Alcantara, as well as new fine leathers like the semi-aniline leather were introduced to enhance the sportiness and luxurious feeling of the interior.

Customisable articles were specially flown in from the Ad Personam studio at the Sant'Agata Bolognese headquarters for this event. Apart from a wonderful presentation by Ad Personam representative Fabio Meneghetti, guests were able to see, feel and touch the various articles - alternative leathers, colour samples, materials, seats and rims, as well as a digital simulation of the possible options with the advanced car configurator.

In conjunction with the launch of the Ad Personam programme here, was the debut showcase of the new Huracan EVO Spyder in South East Asia. The Huracan EVO is a next-generation V10 super sports car based on the prowess and performance of the Huracan Performante. It takes the stunning performance of the Huracan Performante up to a whole new level.