Jaguar has collaborated with global marketing agency Spark44 and British Academy of Film and Television Arts (BAFTA)-award winning Director William Bartlett on a collection of six films that allow you to imagine the thrill of driving or sitting in a new Jaguar F-TYPE.
The Just Imagine films use innovative storytelling techniques and combine live action and computer-generated images to deliver the thrill of Jaguar's new sports car.
The car races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version, and shows off its handling on a Hot Wheels-inspired track.
It's also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.
The new Jaguar F-TYPE in the films looks more beautiful than ever and embodies Jaguar's design DNA in its purest form.
The range of powerful, responsive engines include four-cylinder and six-cylinder options, along with a new 442bhp V8. They are all matched to an eight-speed Quickshift transmissions with full manual control using either the SportShift gear selector or the steering wheel-mounted paddles.
The new F-TYPE also offers more driver-focused technology, including a reconfigurable, high-definition, 12.3-inch TFT instrument cluster, a Touch Pro infotainment system with Apple CarPlay and Android Auto as standard, and software-over-the-air functionality so future software updates can be made at the customer's convenience without having to visit a Retailer. Two superb Meridian sound systems also offer enhanced sound reproduction.
