Casa Seat is opening its doors for the first time and reveals everything it will have to offer after its physical opening, which is scheduled for the coming weeks.
Through an online opening with the participation of Seat executives, FC Barcelona Goalkeeper Marc ter Stegen and Interior Designer Lazaro Rosa-Violan, Seat is showing the new space, located in the heart of Barcelona on the corner of Paseo de Gracia and Avenida Diagonal.
It is also the perfect space for Cupra, from where it will display and promote its new products. In short, this brand experience centre will be a space in which to showcase projects inspired by Barcelona's vibrant mobility and urban culture.
Those attending the virtual presentation will get a first glimpse of what the 2,600m2 of Casa Seat will offer. This space was created with the ambition of becoming a hub for redesigning future mobility, and in this way, tackle today's challenges through the co-creation of solutions together with different stakeholders. To promote networking and the exchange of ideas, Casa Seat will offer a programme of activities that includes talks, workshops and various cultural interactions around mobility, sustainability, technology and business, among other topics.
The future Seat and Cupra models, and all the new features of the Urban Mobility unit, will be conceived and exhibited at Casa Seat, specifically on the second floor of the building, where the best-kept secret is to be found - the Casa Seat Concept Lab.
This is where the company's designers will work on the initial stages of the new models. At the Concept Lab, they will develop the most innovative proposals inspired by the light and vibrant lifestyle of Barcelona.
Likewise, visitors to Casa Seat will also be surprised by the innovative physical and digital experience of the showroom on the first floor, where the latest Seat and Cupra launches will be on display, as well as the new urban mobility solutions promoted by the company. The prestigious Architect Carlos Ferrater and his Office of Architecture in Barcelona studio took on the project of remodelling the building that is home to Casa Seat. Casa Seat has the largest curved glass windows installed in Spain and they are destined to become a visual icon of Barcelona.
In order to integrate into the city's cultural, artistic and business ecosystem, Casa Seat has an extensive calendar of activities, talks, concerts and workshops where urban culture, mobility, sustainability and technology are the protagonists.
With the commitment to offer people innovative, relevant proposals, until the physical opening of Casa Seat the scheduled activities will be digital meetings and can all be followed via the webpage here, where recordings of activities already carried out can also be consulted, such as the talk given at the end of April by John Moavenzadeh, Director of Urban Mobility at MIT, on the impact of COVID-19 on the future of mobility or the digital meeting in which Film Director Isabel Coixet and Carlos Ferrater talked about the relationship between cinema and architecture.
