Land Rover celebrates 50th anniversary of the Range Rover

Land Rover celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.

The limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs.

The badging features a 'Fifty' script created personally by Professor Gerry McGovern O.B.E., Land Rover's Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique '1 of 1970' centre console commissioning plaque, headrests, dashboard and illuminated treadplates.

The Range Rover Fifty will be available in selected markets in both standard and long wheelbase body designs with customers able to choose from four carefully curated exterior colours; Carpathian Grey, Rosello Red, Aruba, and Santorini Black.

In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White. A range of powertrain options will be available; petrol, diesel and a plug-in hybrid P400e version.

Professor Gerry McGovern said of the anniversary of the Range Rover, "In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring. Its unique and pioneering sensibilities together with an unrivalled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970."