Chevrolet is reimagining summer car cruising through a week-long virtual festival titled Cruisin' the U.S.A in your Chevrolet, that celebrates more than a century of the brand's automotive history.

Hosted on Chevy's social media channels from 10 to 16 August 2020, the event is designed to take viewers back in time to experience the brand's rich heritage of innovation, design and passion.

Each day of the festival will incorporate a different theme and immerse the audience in historic footage, guest appearances, trivia and more. Chevy experts will also provide in-depth looks at some of the brand's most iconic vehicles housed at the General Motors Heritage Center and even share their own custom Chevy builds.

Highlights of the past and present will include technological evolutions of Chevy's electric vehicles, as well as its trucks and performance vehicles.

Children can also join in on the fun by downloading specially-designed colouring pages, puzzles and activities from the Chevy Design School here and exploring cool Chevy themes to outfit their Animal Crossing world here. To gear up for the event, fans can download a collectable 18x24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1 here. Follow Chevrolet's social media channels on Twitter, Instagram and Pinterest. Consumers are also encouraged to share their own fan photos using the hashtag 'ChevyLove'.