Cupra is starting production of the new Formentor.

The Formentor is the first vehicle uniquely designed by Cupra and will be ready to hit European markets in a week in its 306bhp version. The Cupra Formentor will be offered with a wide range of up to seven engines, including plug-in hybrid versions starting from next year.

The Cupra Formentor is now the sixth model to be produced in Martorell and will represent more than 10% additional production volume for the plant.

The new car marks the brand's entry into the CUV segment, which is expected to double its market share in Europe over the next five years.

This high performance crossover, which is named after the iconic cape of the island of Mallorca, combines the brand's own DNA with cutting-edge technology, a dazzling and captivating exterior design, a custom detailed interior and state-of-the-art, high-performance engine options.