Grand opening of the Lamborghini Lounge Tokyo
30 Oct 2020|1,309 views
Automobili Lamborghini opens The Loung Tokyo in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the U.S.A.
Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini's exterior and interior colour and trim, The Lounge Tokyo provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.
The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of renowned fashion designer Yohji Yamamoto. The lounge offers the perfect setting to present an Aventador S 'dressed' by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces, a mod coat, bomber jacket and hoodie sweatshirt.
When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing.
The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint.
The distinctive Gandini line characterising each Lamborghini is still clearly visible in the Aventador, but dressed with selected patterns from the clothing collection, the same designs enhance the Aventador S' interior.
The Lounge Tokyo's ground floor provides the first entree into Lamborghini lifestyle, as well as being the venue for personalised handovers to owners of their new Lamborghini.
The second and third floors offer exceptional event and meeting locations for both business and private occasions, assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.
Automobili Lamborghini opens The Loung Tokyo in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the U.S.A.
Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini's exterior and interior colour and trim, The Lounge Tokyo provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.
The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of renowned fashion designer Yohji Yamamoto. The lounge offers the perfect setting to present an Aventador S 'dressed' by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces, a mod coat, bomber jacket and hoodie sweatshirt.
When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing.
The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint.
The distinctive Gandini line characterising each Lamborghini is still clearly visible in the Aventador, but dressed with selected patterns from the clothing collection, the same designs enhance the Aventador S' interior.
The Lounge Tokyo's ground floor provides the first entree into Lamborghini lifestyle, as well as being the venue for personalised handovers to owners of their new Lamborghini.
The second and third floors offer exceptional event and meeting locations for both business and private occasions, assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.
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