Automobili Lamborghini opens The Loung Tokyo in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the U.S.A.
Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini's exterior and interior colour and trim, The Lounge Tokyo provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.
When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing.
The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint.
The Lounge Tokyo's ground floor provides the first entree into Lamborghini lifestyle, as well as being the venue for personalised handovers to owners of their new Lamborghini.
The second and third floors offer exceptional event and meeting locations for both business and private occasions, assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.
