Jaguar is collaborating with a series of artists and renowned personalities in a new global F-PACE campaign showcasing its commitment to supporting the creative industries. From music and entertainment to photography and fashion, each film features a different Jaguar 'Creator'.

American DJ Producer MK, features in, and provides the soundtrack for, the 'Hard to Forget' series with exclusive new track 'Lies' featuring Raphaella, released on 29 January 2021. The music will feature across the entire series of films showcasing Jaguar's performance SUV.

Other Creators who will explore the new F-PACE include Mishael Phillip, the Nigerian-born London-raised photographer who specialises in documenting and reframing everyday scenes to inspire curiosity among viewers. Internationally acclaimed up-and-coming fashion designer Judy Wu also delves into the luxurious interior design of the performance SUV.

Launched in September 2020, the new F-PACE is luxurious, connected and efficient. It combines an assertive new exterior, beautifully crafted interior, latest generation Pivi Pro infotainment and a choice of in-line four and six-cylinder engines including an efficient Plug-in Hybrid Electric Vehicle (PHEV) capable of up to 53km of all-electric driving with zero tailpipe emissions.