The IFRC and Land Rover featured in new film series
05 May 2021|911 views
The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover have premiered the first of a series of short films showing how local teams are the future of emergency response efforts.
The first-of-its-kind four-part series, On the ground: Humanitarians in Action, uses GoPro cameras to capture Red Cross volunteers and local teams helping vulnerable communities around the world in a year of huge challenges. IFRC staff and volunteers used Land Rover vehicles to reach people on three continents - the latest example of a long-running humanitarian partnership.
Each film captures life-changing moments of humanity and crisis, from the streets of Italy, where homeless people are more vulnerable than ever, to the communities still rebuilding their lives after the devastating Australian bushfires in 2020. Local teams also teach life-saving skills to people in remote Mexican communities and support those hit hardest by COVID-19 in the U.K.
The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover have premiered the first of a series of short films showing how local teams are the future of emergency response efforts.
The first-of-its-kind four-part series, On the ground: Humanitarians in Action, uses GoPro cameras to capture Red Cross volunteers and local teams helping vulnerable communities around the world in a year of huge challenges. IFRC staff and volunteers used Land Rover vehicles to reach people on three continents - the latest example of a long-running humanitarian partnership.
Each film captures life-changing moments of humanity and crisis, from the streets of Italy, where homeless people are more vulnerable than ever, to the communities still rebuilding their lives after the devastating Australian bushfires in 2020. Local teams also teach life-saving skills to people in remote Mexican communities and support those hit hardest by COVID-19 in the U.K.
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