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The firm now ranks 35th overall in Interbrand's assessment, thanks to its eco-friendly, future-oriented focus on electrification and smart mobility solutions.

25 Oct 2021 | International News : South Korea

Hyundai has marked a steady climb in Interbrand's Best Global Brands 2021 Rankings, placing 35th overall this year, up one notch from 2020. According to Interbrand's comprehensive assessment, Hyundai Motor's global brand value rose 6.3% year-on-year to $20.48 billion in 2021, its seventh straight year among the top 40 brands.

Interbrand's positive appraisal of Hyundai Motor is based on the company's eco-friendly, future-oriented focus on electrification and smart mobility solutions, commitment to carbon neutrality by 2045 and creation of non-face-to-face sales channels as a preventive measure against COVID-19.

Since its previous Interbrand evaluation, Hyundai Motor has doubled down on vehicle electrification by spearheading development of a hydrogen fuel cell commercial vehicle ecosystem in China and Europe, supported by Hyundai Motor Group's new HTWO fuel cell technology brand. Hyundai Motor has also since launched its Electric Global Modular Platform and new Ioniq dedicated battery electric vehicle brand.

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