Bentley has announced that it will be venturing into the world of NFTs with a one-time NFT drop on the carbon-neutral Polygon network, scheduled for September 2022, which will be limited to just 208 pieces.
208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.
The Bentley NFT will be a unique artwork created by Bentley Design, and will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all Bentley NFTs will be entirely carbon-neutral.
The firm states it will also explore other digital platforms, including the use of non-fungible chips, online gaming, Metaverse applications, and the use of blockchain technology across the organisation. Owners of a Bentley NFT will be treated to exclusive community opportunities, rewards and unique utilities, the details of which have yet to be announced. Proceeds from this and future activations will further the brand's philanthropic efforts, allowing the firm to accelerate support for students interested in engineering, design, and manufacturing, all areas where Bentley requires new talent annually.
208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.
The Bentley NFT will be a unique artwork created by Bentley Design, and will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all Bentley NFTs will be entirely carbon-neutral.
The firm states it will also explore other digital platforms, including the use of non-fungible chips, online gaming, Metaverse applications, and the use of blockchain technology across the organisation. Owners of a Bentley NFT will be treated to exclusive community opportunities, rewards and unique utilities, the details of which have yet to be announced. Proceeds from this and future activations will further the brand's philanthropic efforts, allowing the firm to accelerate support for students interested in engineering, design, and manufacturing, all areas where Bentley requires new talent annually.
